If you’re ready to give your brand a serious boost and get noticed by the right crowd, listen up: Pinterest is your new best friend!
Although a lot of people associate Pinterest with wedding planning or a place to collect craft ideas and cookie recipes, this social network is so much more than that.
Here are the facts:
- Pinterest boasts 450 million monthly users and is growing at 7.5% annually, making it the 3rd fastest-growing social media platform, behind Snapchat and LinkedIn.
- Pinterest influences 30% more sales than Facebook – its ability to beat the social media giant when it comes to sales conversion is no small feat.
- 85% of users have made a purchase from Pinterest pins – that’s a whopping 382 million purchases!
- 80% of pinners have stumbled upon a brand or product they love thanks to Pinterest
- 84% of pinners use Pinterest when they’re deciding what to purchase
- 98% of pinners have tried something new they found on Pinterest
- 80% of Pinterest’s 2023 predictions came true—now that’s some impressive foresight!
The numbers say it all. If you haven’t started Pinning yet, then you’re missing out on a huge opportunity to grow your sales. But if you still need more convincing that Pinterest is the next big step for your business then here are five reasons why Pinterest is essential:
- High User Engagement: Pinterest users are highly engaged. This means your pins have a better chance of being seen, shared, and going viral, which is great for increasing brand visibility.
- Longer Pin Lifespan: Pinterest pins stick around longer, with about 50% of website visits happening nearly four months after posting.
- Higher Conversion Rates: Pinterest can convert browsers into buyers more efficiently than other social media platforms, as users often come for ideas and inspiration, making purchases easier.
- In-Depth Analytics: Pinterest’s analytics give you the scoop on who’s checking out your pins, how they’re interacting, and what’s hot, so you can tweak your strategy for maximum impact.
- Non-Intrusive Ads: Ads on Pinterest are perceived as more relevant and less intrusive than on other platforms. Since Pinterest users are in a planning and inspiration mindset, ads feel like a natural extension of their experience, enhancing rather than disrupting their engagement
Now that you know why Pinterest is a game-changer for your business, let’s dive into how you can make the most of it.
Here are five effective ways to use Pinterest for your business:
- Showcase Your Ideas: Make your pins pop with eye-catching images and videos that showcase your ideas, products, or services. Capturing attention is key to letting your brand shine!
- Scale Results with Ads Supercharge your reach by turning your best-performing pins into ads. Mixing organic and paid content is the secret to maximising visibility.
- Engage with Your Audience: Pinterest’s algorithm will show your pins to people who’ll love them. Spark conversations and interactions by letting users’ comment, react, and share their own takes.
- Set Up Shop: Turn Pinterest into your virtual storefront! Upload your product catalogue, link your store, and use Pinterest widgets to keep visitors hooked and engaged.
- Leverage Insights: Pinterest does the heavy lifting for you! Dive into its analytics to discover trends, track your top pins, and stay ahead effortlessly.
With these strategies in hand, you’re not just pinning; you’re paving the way for a thriving brand presence that stands out in the crowded digital marketplace. So, are you ready to make Pinterest your business’s new best friend?
