If you’re looking to give your brand a serious boost and get in front of the right people, we’ve got some exciting news for you.
Catch-up TV (CTV) and Broadcast Video On Demand (BVOD) are where it’s at. With some massive shows coming up to round out 2024’s television offering, now is a great time to take advantage of these huge audiences and give your brand some well-deserved prime airtime and recognition.
Why You Should Jump on the CTV and BVOD Bandwagon
- Laser-Focused Targeting: You can target your ads to specific age groups, genders, interests, and locations. Matching these demographics with custom-built audiences full of people who have shown interest in similar products or services means your message is delivered to people who are most likely to engage.
- Data Goldmine: Get ready for some serious insights. Digitally activated TV ads let you track who’s watching, how they’re engaging, and what’s driving them to take action. It’s all about making smart moves based on real data.
- Seamless Campaigns: Imagine your TV ads working hand-in-hand with your social media and online campaigns. With CTV and BVOD, you can create a unified experience that keeps your brand top of mind across all channels.
How To Make Sure You Get A Great Deal
- Review the CPM (cost per thousand viewers) Cost: Great viewership can come higher prices. You might get less impressions than what you would with cheaper CPMs, but is it at the cost of the authority that a great programme placement gives you? Or do you want a lower CPM across wider programming?
- Have a great TV Commercial: The content you’re going to run needs to be engaging and professional, with a clear message and a direct call-to-action. Don’t skimp on the production budget!
- Pair With Appropriate TV shows: The content of the show isn’t what’s relevant – the people that watch it is what we care about. The Voice Australia is a singing competition, but one of its core audience demographics is the grocery shopper & parent market.
Hot Advertising Opportunities in Australia
- The Block
- When: Next season is slated to begin mid August.
- Who’s Watching: In 2023, The Block hosted a whopping 40% of all 25-54 year olds in Australia throughout the season. That’s over 4 million people! Other demographics include high popularity with women, renovation enthusiasts, interior design buffs and parents of school-aged children.
- Why It Rocks: The Block has roared up the charts to become the biggest TV event series in Australia and each episode regularly exceeds 1 million viewers. You can almost guarantee that your target demographic is watching!
- The Paris Olympics
- When: Now through to mid-August 2024
- Who’s Watching: Sports fans, fitness enthusiasts, and well, pretty much everyone.
- Why It Rocks: The Olympics is a global event that draws a huge and diverse audience. It’s a golden opportunity to reach people from all walks of life.
- The Voice
- When: Next season is rumoured to begin September 2024
- Who’s Watching: Music lovers, grocery shoppers, celebrity enthusiasts, fashion enthusiasts, young adults, and families.
- Why It Rocks: The Voice is all about the music and entertainment, making it ideal for brands in fashion, lifestyle, and entertainment.
- NRL Grand Final
- When: October 2024
- Who’s Watching: Men, Rugby league fans and sports enthusiasts.
- Why It Rocks: The NRL Grand Final is one of Australia’s biggest sporting events, perfect for brands looking to connect with passionate sports fans and men in general.
- AFL Grand Final:
- When: September 2024
- Who’s Watching: A wide Australian audience, men, and sports enthusiasts
- Why It Rocks: The AFL Grand Final is a massive event, offering prime ad space for brands targeting a broad and enthusiastic audience, particularly if your brand is proudly Australian.
At ADhesive, we’re all about helping you shine.
Want a little more info on CTV and BVOD? Just hit reply with your phone number and we’ll give you a call to see how this can help you.