01. The Goal
run4reef required an international brand awareness campaign to build interest and drive registrations to their groundbreaking world first synchronized running event in aid of climate action.
02. The Proposal
A website needed to be created to act as a central hub for all information as well as a registration portal. A huge multi-channel campaign was put together to build awareness across social media, TV, radio, public relations and print media.
03. The Result
run4reef successfully took place across 23 separate locations simultaneously across Australia & New Zealand, utilising cutting edge timing technology and driving exceptional climate change awareness.
