Are you looking to take your brand to the next level? Building a cohesive and recognisable brand is one of the essential building blocks for long-term success, but it can be challenging to know where to start! That’s why we’re excited to share some simple tips that can help boost your brand and develop communication that sticks.
Firstly, your branding should be cohesive with your voice. Your brand must communicate your values and personality, which should be consistent across all platforms, including your website, social media and all marketing collateral and channels you use. If you’re fun, be entertaining. If you’re informative, be that.
One of the key ways to build long-term brand awareness is to be genuine and offer something that your customer cannot get from your competitors. So how can you inform, entertain and educate your customers that you are different? I’m glad you asked… here are a few branding ideas:
- Use social media to showcase your brands personality and engage with your followers. Following you on socials should enrich someone’s day!
- Create an EDM database to share industry news, tips & tricks, insights and any special offers. Make receiving an email from you worthwhile!
- Sponsor a team or organisation that aligns to your brand values
- Develop a style guide for how you brand looks and what words align (or don’t)
By creating value beyond your product or service, you’ll establish a deeper connection with your customers and instil loyal brand followers.
If you need help to take your brand to the next level, call the team at ADhesive. As your agency we’re with you every step of the way to ensure your campaigns will stick in the minds of your customers.
