Cairns Cars Group

When Alan Ren took over Cairns Cars Group a decade ago, selling 20 vehicles in a month was considered a strong result. The dealership had limited digital presence, an evolving brand stable, and no integrated marketing strategy to speak of. The challenge wasn’t just building awareness — it was building the infrastructure, data, and channel mix to turn a traditional car dealership into a modern, measurable marketing machine across multiple brands, multiple audiences, and a market as unique as Far North Queensland.

ADhesive became Cairns Cars Group’s fully integrated marketing partner — not just an agency running ads, but a strategic extension of the business. Over six-plus years we’ve managed the full marketing mix: Meta advertising, Google Search, digital display, television, content creation, photography, web, and brand strategy across every marque in the stable.

Our approach has been as much about intelligence as it is about execution. We’ve used data to identify which brands are serving the dealership and which aren’t, helping Alan make informed decisions about where to invest — and where to pull back. We’ve supported the exit of underperforming brands and the successful launch of new ones, most recently Omoda Jaecoo and Honda, both of which significantly expanded the group’s marketability and reach.

The always-on digital engine runs continuously — Google Search delivering consistent traffic at around $1 CPC, Meta campaigns generating qualified leads through the group’s valuation tool at as low as $12.52 per lead, and major campaign periods amplified through television and display to maximise reach across the Cairns market.