SPAR
What they were up against
SPAR Australia had built their marketing around 40,000 print catalogues distributed weekly — a passive, broadcast model with no ability to track, measure or optimise spend. With a small email database of 3,000 subscribers and limited digital presence, the brief was clear: modernise the marketing mix, eliminate print waste, and build a scalable digital engine from the ground up — without losing store traffic.
What we did about it
ADhesive deployed a full multi-channel digital strategy across a two-year engagement. Paid social on Meta became the primary channel for weekly specials distribution, running six posts per week with dedicated database growth campaigns layered on top. Digital display extended reach beyond social feeds using location and audience targeting. Connected TV was introduced for major campaign periods, alongside strategic traditional television across seven markets. Google Search maintained intent-driven traffic throughout, and a weekly EDM program grew the subscriber base continuously. All creative, production and distribution was managed by ADhesive on a rolling basis, with major campaign activations — including a national 5-week campaign, Easter Egg Drop, Scoopageddon and Footy Frenzy — layered over the always-on activity.
See it for yourself
Over the past two years, we have had the pleasure of partnering with Vanessa and the Adhesive Team. The team has demonstrated creative excellence and a genuine commitment to understanding our brand and commercial objectives. We have been privileged in the Adhesive team’s ability to translate our complex challenges into clear marketing solutions that have elevated our campaigns and strengthened our market presence. Whether supporting brand development, digital activation, or promotional strategies - we have lots of them! - they have delivered with professionalism & agility.
