Happy New Year and welcome to 2023!
2022 has been and gone, and while we aren’t big fans of focussing on the past too much, checking out the big hitters of last year’s TV schedule helps us choose when its best to spend those advertising dollars. Not all TV was created equally, after all!
In 2022, the biggest audience for a single program on linear TV went to the Australian Open Women’s Final, with an audience of over 3.5 million tuning in to see our very own Ash Barty take home another grand slam title. The top 10 in this category is dominated by sporting events like the AFL grand final and NRL’s State of Origin, with only The Block’s final episode managing to break the mould in 8th place.
On BVOD (broadcast-video-on-demand), the biggest audience for a single program is a complete wash out for Married At First Sight, which took the entire top 10!
However, when based on total minutes viewed on BVOD, the rest of the reality TV segment managed to find their footing. The Block was watched for almost 600 million collective minutes, Masterchef for over 300 million minutes, and Big Brother wasn’t far behind at 290 million. BVOD in Australia has around 4-6 ads on show every 15 minutes – that’s 200 million ads shown within The Block alone!
Channel 7 finished 2022 on top of the ratings and 7plus accounted for a record 12.1 BILLION minutes viewed. We’ve said it before, and we’ll say it again – TV is not dead – far from it!
For a clever approach to media buying, TV campaign management, BVOD or YouTube, give ADhesive a call.
